10/17/11

• Golden Rule
• the main ideal for any and all marketplaces
• does not work well in practice
• fails not due to selfishness but because not one of us is omniscient
• we don't know what other people want
• Most benefit is self-benefit
• even compromising fairly can be product of motivation for self gain
• Reciprocal Altruism
• selfless act to assist others in hopes of promoting a society that functions in the same manner
• Self-interest
• pursuing the project that interests you
• Silver Rule
• do not do to others what you would consider unfair or unjust if they did it to you
• for dealing with commercial strangers; responsible for garnering much products